Put each channel in a spreadsheet with how you might use it, a 1-5 rating of how well that might work, the cost to acquire through this channel, how many customers you might get through it, and the timeframe for implementation. Brainstorm how you might use EVERY traction channel. Use the “Bullseye Process” to find the traction channels you initially go after. Odds are you have some bias towards one or a few of the channels, but you should look at all of them as potential opportunities. Most people have a product, but what they fail to get is traction for that product. Traction is the sign that something is working, that your product is “taking off.” It’s what you need to prove in order to get investment, and it’s one of the defining qualities of a startup.
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